Friday, October 17, 2008

bad PR is good PR

Ed Schultz is a twisted genius! He walked off Fox News this morning in what could be defined as a fit of pique or a flash of genius and either way he wins.

Ed's way is not necessarily any kind of PR recommendation I would make, but I should and I'm working on it. If you want traffic and if you want to be in the mix, you've got to embrace the controversy. Ed's my Web 2.0 poster child.